"Do you think I should change the name of the business?" asked the chairman of the improbably-sized investment company Prandeamus Asset Management when I dropped by to see him this week. "Why ever would you do that?" I asked. "You've only been using it five minutes."
"But don't you think some people might find ‘Prandeamus' a little incomprehensible, obscure or even pretentious?" he persisted. "I'd imagine a lot of people find it all three," I replied. "In other...
To promote 'long-term investment'
Switching 'hard and expensive'
Smaller funds still packing a punch
To drive progress