"So how can I go about generating some media coverage for Prando's?" asked the chairman of the improbably-sized investment company Prandeamus Asset Management when I went round to see him this week.
"That's never been much of a problem for you in the past," I replied. "No, not the sort we usually attract" said the chairman. "I mean, how can the company go about generating some good media coverage?" "Ah," I said. "That's trickier. But don't you employ that PR company - Eyre Kiss, isn't it? Can't you put them on the case?" "They're more of a keep-things-out-of-the-media operation," the chairman replied. "And they're not very good at that. That being so, I suppose I could instruct them to keep it strictly under wraps that Prando's is the coming force in asset management but surely ther...
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