Five things advisers need to know about the under 30s

Who are Generation A?

Carmen Reichman
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A third of young people would turn to advisers for help with financial matters, according to a new report, but what makes them tick? Find out...

Financial PR agency MRM's third annual Young Money report, "Generation A: From Austerity to Aspiration", asked 1,000 18-25 year-olds (Generation A) how they cope with pensions, benefits, advice, saving, spending and investing. The study found young people are willing to engage with financial services products - even have a fair understanding of them - but their pockets often preclude them from doing so. So what defines Generation A? 1 Added extra Nearly a third (30%) of young people would go to a financial adviser for help with their financial affairs, MRM found. However family...

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