Consumers have little idea about what the price of financial advice should be, writes Professional Adviser's Armchair Critic Brendan Llewellyn...
What's the right price to pay for things? And what's the right price to charge for things? In an efficient market the buy and sell price converge nicely and it becomes clear what price a given product or service should be charged at. Sometimes, as a consumer, you can fool yourself into thinking you have secured yourself a bargain. House purchase is a classic case in point, where asymmetry of information between estate agents and prospective buyers means the latter can be fooled by a micro market. How can somebody be fooled into thinking a house situated a single street from an i...
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