"It's like SJP, with choice"

ADVICE

clock

Project Refresher is the codename for Simplybiz's new non-independent national advice business, one of the most ambitious launches in years. But, with similarities to St James's Place inevitable, what does it mean for the advice market?

It took most people by surprise. Earlier this month, support services provider Simplybiz revealed it is moving into the restricted advice market – on a scale that would pit it against wealth management giant St James’s Place (SJP). The group has spent 18 months secretly putting together a proposition – and a £2m war chest – it believes will be one of the largest in the country. Project Refresher is the codename for the restricted national firm that launches in September. Simplybiz managing director Matt Timmins hopes to recruit at a rate of 40 advisers per month, until it reaches 1,00...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

FCA urged to prioritise a 'common sense' approach

FCA urged to prioritise a 'common sense' approach

Last week’s PA Asks poll highlights industry’s thoughts on the FCA

Sahar Nazir
clock 25 March 2024 • 2 min read
Advisers overlooking younger clients over asset value bias

Advisers overlooking younger clients over asset value bias

'Young people need to have access to trusted advice'

Sahar Nazir
clock 22 March 2024 • 1 min read
Financial advice crucial as near-term challenges remain

Financial advice crucial as near-term challenges remain

'A good IFA has rarely been more valuable'

Ahmed Bawa
clock 22 March 2024 • 4 min read