If you can't meet 'em, Tweet 'em

BETTER BUSINESS

clock • 4 min read

Tom Murray, head of product strategy at Exaxe, explains why advisers need to embrace social media to make waves in the auto-enrolment space.

Tom Murray: he phasing-in of auto-enrolment over the next few years will bring a dramatic change to the long-term savings landscape in the UK. A vast increase in the numbers who are engaged with the financial services sector will occur; estimates range between five million and seven million new savers. This is a new and potentially lucrative market for advisers, given the scale of savings involved and the possibility of cross-selling to fulfil their other financial needs. However, it is difficult to see how this can be cost-effectively achieved using traditional approaches. Treating t...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Hitting milestones later in life could impact when people seek advice

Hitting milestones later in life could impact when people seek advice

People will likely be seeking financial advice later

Laura Suter
clock 19 April 2024 • 3 min read
Regulatory pressures taking a toll on industry stress levels

Regulatory pressures taking a toll on industry stress levels

'Regulatory pressures are the first thing on my mind’

Sahar Nazir
clock 19 April 2024 • 1 min read
Advisers blast FCA funding requirement of £755m 'inexorable'

Advisers blast FCA funding requirement of £755m 'inexorable'

‘I don’t really know what value I’m getting from the FCA – if any’

Hope Coumbe
clock 19 April 2024 • 2 min read