In the first part of a series for Professional Adviser, Richard Smith of The Internet Consultancy explains how researching your competition and finding a niche can help attract your target audience
Having spent the best part of two decades working with IFAs, many issues surrounding marketing and business development remain. One problem is that when it comes to the internet, most financial firms...
To promote 'long-term investment'
Switching 'hard and expensive'
Smaller funds still packing a punch
To drive progress