JP Morgan Chase will ditch the Nutmeg brand from November 2025, in a move that Boring Money CEO Holly Mackay has said "represents the end of robo-advisers as a stand-alone category in the UK".
JP Morgan Chase is set to launch JP Morgan Personal Investing in November 2025, available as both a standalone offering and part of the Chase UK app. The Personal Investing brand will replace digital wealth manager Nutmeg and will offer a range of products and services, including digital financial planning tools, relationship managers and, in 2026, a DIY investment platform. Nutmeg will be retired in the same month and customers will see their dashboard switch to the JP Morgan Personal Investing brand. It holds AUM of over £8.5bn and manages investments on behalf of over 265,000 investor...
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