New brand heavies

Professional Adviser
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The chairman weighs up a company rebrand in the Manduca Arms

'Am I glad to see you,' said the chairman of the insignificantly sized investment company SmallBlue Planet when we recently bumped into each other outside Adriaandemolvanotterloos, a luxury European names emporium in the City. Coming from the chairman this was a disconcerting greeting and experience had taught me there was only one response. 'I'm awfully sorry,' I said. 'I'm a bit skint myself.' 'What?' said the chairman. 'No, no ' I was just wondering if you'd like to offer a little moral support. I'm just off to meet a marketing consultant and you know the kind of trouble I can get into...

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