Funds management industry fails to recognise potential of 'Generation Y'

Professional Adviser
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Profound demographic change will force the funds management industry to look beyond the ‘baby boomers' to today's 'Generation Y' twenty-somethings, according to a new KPMG International study.

Beyond the Baby Boomers: The Rise of Generation Y argues that many in the funds management industry are unaware or simply unprepared for generational change affecting their customer base and their employees. The survey shows many in the funds management industry intend to remain focused on baby boomers regardless of next decade’s demographic trends, which show that the number of people pushing into the “wealth accumulation” stage of the life cycle (aged 40-59 years) begins to contract in the US from 2013 onwards.

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