Many offshore banks are failing investors online, research from customer experience benchmarking firm Global Reviews has shown.
Global Reviews, the customer experience benchmarking firm, assessed twelve of the leading offshore bank account websites against 176 different criteria including; how easy the site is to find on Google, the quantity and quality of the FAQs, and access channels such as enquiry forms, call back services and online chat.
HSBC led the'Offshore Online' benchmark with 58%, followed by Halifax (49%), Abbey (46%), Lloyds TSB (40%), Bradford and Bingley (37%), Britannia (34%), Royal Bank (33%), Barclays (31%), Anglo (29%), Citi (26%), Alliance (24%) and Citigold (18%). The industry average is a disappointing 28%. By contrast, the average score for the Savings Account Benchmark which also covered a dozen companies was 48%.
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