life & banking
International health insurer to the expatriate community, Expacare Insurance Services, has established a 'key club' concept for brokers, which it says will greatly enhance services to intermediaries.
According to Donna Elliot, managing director, brokers in the club would receive marketing support in the form of local advertising, posters, branded material, mail shots and specially-designed products for their clients. Club members will also have unlimited access to HealthAssist, an online service with health and travel information tailored for brokers.
Expacare deals with around 550 brokers around the world, however not all of them would be eligible to join the club. Membership is subject to volume of sales and the minimum for key club members is £100,000 in sales a year. Elliot anticipates that around 100 brokers on Expacare's books will fit the membership profile.
'There is information about vaccinations, the standards of medical care, diseases, including local online news and details about embassies and visas,' she added.
'A summary can be printed and sent with a broker's marketing materials'.
Of those 100 members in the club, Expacare will select between 10 to 20 brokers who will be eligible for the ExtraAttention Support Programme.
These are brokers who bring in at least £500,000 of sales a year. For these, Expacare will send staff to the broker's country to offer training, executive coaching and knowledge sharing.
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