The ZIFA Mortgage Network is to become the first life office mortgage panel to offer members a micro-...
The ZIFA Mortgage Network is to become the first life office mortgage panel to offer members a micro-targeted lead generation service. Using a database containing over one million names, members can purchase leads to local individuals with a profile suited to remortgaging, as well as to individuals who could make huge savings by consolidating their personal loans into a new mortgage. Each lead is comprised of a name, address and telephone number. To help members use leads successfully, they also come with a personalised mailshot letter and a best-practice guide. The service, which launche...
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