As each passing week sees the launch of a new technology-focused fund and our lives become increasing...
As each passing week sees the launch of a new technology-focused fund and our lives become increasingly influenced by the internet, it is disappointing to note how poorly the providers of packaged products have embraced the opportunities presented by new media. Although many companies have produced promotional CDs and brochure-type websites very few seem to have considered the effect that technology may have across their entire business. In particular, the internet is being perceived as a communication tool rather than a threat to the entire business model. While this has generally been r...
To continue reading this article...
Join Professional Adviser for free
- Unlimited access to real-time news, industry insights and market intelligence
- Stay ahead of the curve with spotlights on emerging trends and technologies
- Receive breaking news stories straight to your inbox in the daily newsletters
- Make smart business decisions with the latest developments in regulation, investing retirement and protection
- Members-only access to the editor’s weekly Friday commentary
- Be the first to hear about our events and awards programmes