Customer promiscuity halted by CRM

One of the greatest difficulties facing the financial services industry is product differentiation. Companies may have excellent products, lots of choice, well-established brands, and first-class fund managers, but most of the competition can offer similar benefits and very similar products. So, if product diversification is no longer a real option for attracting and retaining customers, what is the answer? Many financial services organisations are starting to believe that quality of service may be the only effective differentiator left and CRM (customer relationship management) systems ...