The increasing costs of distributing mutual funds in Europe is to be examined in a new study by the ...
The increasing costs of distributing mutual funds in Europe is to be examined in a new study by the Financial Research Corporation (FRC).
The FRC has commissioned a new study that will examine the true costs of distribution in the European fund market, to be headed by Magnus Spence. He has nine years' experience in conducting research in the European fund industry with sector analysis.
The study is to be published in September and will provide the European fund industry with a look at the increasing costs of distributing mutual funds in Europe. FRC has completed four similar studies for the US and Canadian fund industry since 1999.
The study will aim to answer questions for asset management firms in Europe: How do sales and marketing costs compare with those of competitors? What does it cost competitors to service the same distribution channels? What does it cost the manager's firm to generate one dollar of new assets? What are the impact of sales and marketing on operations, profitability and the value of the firm? What are the critical components to developing a distinctive brand identity, and how much will it cost? How are fund companies preparing for the new distribution challenges of the future?
According to Spence, today it is not enough simply to deliver performance, firms also need to be excellent at all aspects of marketing.
Neil Bathon, president of FRC, said: "We have successfully produced highly valued benchmarking studies in North America for several years and our clients have found them to be indispensable planning tools for developing their strategies and tactics."
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