The internet has become an essential marketing tool for intermediaries. However, a web presence and online strategy should complement the client-manager relationship, not replace it
Internet use has continued to rise at a phenomenal rate. The global online population rose from 45 million in 1996 to 242 million in January 2000 and to a massive 605 million in January 2002. NUA forecast that the number of users worldwide on the internet will reach 945 million by 2004 and one billion by 2005. The internet hype in 1999/2000 was all about company growth and expansion but, as seen by the demise of the speculative dot.coms, this is not enough to sustain business. The two years between 2001 and 2003 was all about profit, while 2004 is going to be centred on customer focus and...
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