Keeping a clear focus

At this time when there so many changes impacting on the offshore life industry, there is one well-tested way of remaining confident that propositions will hit the mark - and that is to keep focused on the needs of the investor. This may sound like a truism but the tendency in the offshore life assurance industry has been to target a small number of products at a broad range of investors in different countries with widely-varying aims and attitudes. Now there is an increasing realisation that the old way of doing business, particularly in high volume markets, will have to change if the ind...