Giving customers more than they expect breeds loyalty

Simply put, customer service is whatever enhances customer satisfaction. Satisfaction, or lack of it, is the difference between how a customer expects to be treated and how they perceive being treated. If you give customers better service than they expect, they are sure to notice it, and they will recommend your company to others. There is no more effective advertising than word of mouth. We all know the story - it costs five times as much to bring in a new customer than to keep an existing one. When people become your customer, they want to be loyal. So, why do they leave? Most of the...