Armchair critic: Dear IFAs, do you not want my business?

Our armchair critic wants more advisers to embrace direct marketing

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Brendan Llewellyn on the merits of direct marketing in the advice space

So far this year, I have received a plethora of flyers, leaflets and over-50s life assurance offers. I've also been bombarded with 1,500 emails selling everything from Viagra to hair restoration (who told them?). I am regaled from all corners.  Well, nearly all. I am entirely un-regaled by any offers of financial advice. I happen to know I am not alone in this. I used to live in a village called Dollar. Suggestive enough, I suppose, so maybe money was always on the mind of its inhabitants. The resident financial adviser circulated leaflets offering seminars on financial planning at hi...

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