Roger Edwards, proposition director, Bright Grey and Scottish Provident, delves deep into cyberspace and plucks out three protection sales techniques - one an oldie-but-goodie, one from the US and one for the future.
Thanks to Twitter I recently rediscovered an old protection sales idea, discovered a great idea used by US advisers and stumbled upon the spark of an idea that can be used to create another. This protection sales idea was known as "The Polo Principle" back in the early 2000s when I first used it. Simply draw a Polo Mint (i.e. a small circle within a large circle), and divide the Polo into 4 quarters. These represent the four key components of financial planning. • The Mortgage • The Pension • Savings and Investments • Life insurance The Polo Principle states that as there is a "...
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