Having said that, it was still nice to be presented with an award, and benefit from the future marketing opportunities that followed. It seems however that nowadays the majority of awards are either voted for by IFA's or selected by an independent panel of judges, usually made up from well known industry specialists and in some cases financial journalists which just goes to add more gravitas and meaning to actually being nominated and actually receiving the award. This year's 7th Professional Adviser Awards, to be held at the Park Lane Hilton in London on 10 February, will be no differen...
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