Today is national Older People's Day, but some are less than enamored with the DWP's gesture towards "the important contribution older people make to society".
The day coincides with the UN International Day of Older Persons, and events take place across the country such as exercise classes, dances, craft fairs, skills workshops and sporting competitions.
"Older people are at the forefront of British society today; we must harness the skills and experience of our older generations," urges pensions minister Steve Webb earnestly.
Whilst encouraging recognition of the various talents of the elderly is commendable, perhaps encouraging better financial well-being among the elderly might be less tokenistic.
"What is the government trying to achieve with this?" Viv King, principal at Viv King Professional Financial Administration says. "Perhaps the government should consider enhancing the current savings regime or giving the elderly a tax break for the day.
"And anyway, what constitutes an older person these days? Anyone over the age of 55, or 65?"
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