Are you getting excited? Four years we've been waiting and it's nearly here? The World Cup of course, what did you think I meant?
Strangely, given we have been waiting all this time, I have a feeling of a bit of apathy at the moment.
Is it because there are too many naff World Cup songs kicking around (except yours, Mr Merricks!)?
Or is it because we're already reading the all-too-predictable stories about councils making people take their England flags down?
Personally, I think it's the spate of injuries to star players, not just for England but for many of the other nations, which means this doesn't feel like the festival of football we'd all been looking forward to.
Germany, it seems, have only got half a team (imagine what that would be like if it were England?), Spain have Torres and Fabregas coming back from injury, the Dutch have Robben struggling, while the Brazilians and Argentinians also have concerns about key players. Even North Korea are short of the odd player or two!
The reason for my apathy (at the moment) is simple - football has become too much about the Champions League and the major European leagues. The World Cup - which is, in many people's eyes, a bigger occasion than even the Olympics, is no longer the pinnacle of everyone's season.
This season we endured a dour but efficient end to the season, as Inter Milan quietly took apart Bayern Munich in a less-than-spectacular Champions League final.
If the domestic game hasn't become all-important, why is it so many people care about the financial state of the German or Spanish leagues?
It might be something to brag about in the bar of holiday but, frankly, who cares? I don't. I'm interested in the football and that means the ‘beautiful game.'
That should have meant Messi and co. winning the Champions League again this season by beating Bayern Munich 5-4 after extra time!
I'm sure, come Saturday afternoon, as the countdown to England's first game against the US gets closer, I'll be getting a bit excited, but until then I'm struggling to stifle my yawns!
Lawrence Gosling is editorial director at Incisive Media. A football nut (and Chelsea fan), he will be blogging about England's toils throughout this summer's tournament. Watch this space.
The increase in minimum AE contributions has had little impact on opt-out rates - with cessations after April increasing by less than two percentage points, data from The Pensions Regulator (TPR) shows.
Follows string of appointments
Follows acquisition of BlackRock's DC platform
‘In the know’
£116.8m of benefits received by customers