The chief executive of the Protection Review rates this month's developments in the protection market...
5. World Cup marketing Everyone loves the World Cup. Well, some don't. But they should do. Right now it feels like every TV advert has got a bit of footie in there somewhere and, while I'm sure I'll be sick of it in a few weeks' time, right now it feels great. I get a warm, tingly feeling inside when I see a great teaser ad for the World Cup - and one in particular stands out. I don't drink lager, but I may have to neck a pint of a certain brand beginning with ‘C' in a few weeks time! I'm pleased our industry is playing the game too. Pacific Life Re and PruProtect, to name but a few...
To continue reading this article...
Join Professional Adviser for free
Signup and gain exclusive members-only insights
- Unlimited access to real-time news, industry insights and market intelligence
- Stay ahead of the curve with spotlights on emerging trends and technologies
- Receive breaking news stories straight to your inbox in the daily newsletters
- Make smart business decisions with the latest developments in regulation, investing retirement and protection
- Members-only access to the editor’s weekly Friday commentary
- Be the first to hear about our events and awards programmes
