Even Alistair Darling would have trouble spinning these numbers: Fewer than two million viewers tuned in to watch him debate with Chancellor-in-waiting George Osborne and the Lib Dem's Vince Cable last night. Nine million opted for EastEnders.
Frankly I was tempted to turn over and watch Man City against Wigan or even Newcastle against Forest. For most of the debate was about as riveting as watching Bolton v Stoke.
It took all three of the so-called three wise men a good 20 minutes or half an hour to warm up, and it took the audience about the same time to applaud what any of them said. The Lib Dem's Vince Cable got the applause, but was that out of sympathy as he is the one who doesn't have a realistic chance of being the new man in Number 11?
It might have been, but it was more because he injected a bit of humour into what was frankly quite a boring hour, but becase he also attempted to give direct answers to the questions in the studio.
What did we learn from last night? Not a lot really. Alistair Darling was keen to remind us we'd been through ‘difficult times' and we had ‘difficult' decisions as a country to make. George Osborne also liked the word ‘difficult' and trotted that out whenever he could.
Frankly not the most inspiring word and non-one clapped when either of them said.
The closest we got to any kind of policy was the Tories pledge to reverse some of the proposed national insurance rises but he'd said that earlier in the day in time for the early evening news bulletins.
Again not the most inspiring piece of policy, because the average member of the electorate doesn't really notice NI on their pay slip.
Interestingly Osborne also mentioned David Cameron's name as much as possible, while Darling tried to avoid saying Gordon Brown's name.
And that was the real point of last night. The whole hour felt so scripted that you didn't really learn anything new about the three of them that you didn't know before hand.
The three wisemen? More like the three amigos or the three stooges. It'll be three cheers from me when the whole election countdown is over and we can get back to watching the football!
What did you think of The Chancellors' performance? Who would you like to see in No 11? Let us know in our poll.
Exit fees and conversions
Initial FOC of 0.6%
Former PFS president
Last commission convened in 2002