Axa's Steve Folkard: Buyer beware

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The FSA has announced what had seemed inevitable given the pressure on them to maintain high standards of suitability in the face of unprecedented consumer concern.

In the forthcoming RDR environment, advisory firms will continue to have full responsibility for the sale of financial products. On the face of it, this seems like a sensible decision. The Financial Services Consumer Panel has always been resistant to the idea of consumer responsibility and reluctant to introduce any degree of caveat emptor into the relationship between advisers and their clients, but this is not without significant drawbacks. The current indebtedness of many people in the UK is well documented and the result of unparalleled access to easy borrowing. The relationship bet...

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