What's in a name?

The official line is John Deane, formerly of Old Mutual, will not be taking up his post fully until late March or April, until which time the role will be filled by group chief executive Mike Yardley. Further details of the new IFA division are as yet unavailable as it is only just starting up in January. That said, the beauty of a blog is it allows for some interesting speculation - for which I, obviously, alone take full responsibility!. Think for a moment of activities in the industry earlier this year, specifically around branding changes involving Aegon and Scottish Equitable. Think...