With the battle of the new and established lenders well under way, can any particular lender achieve high profit margins, fantastic service and market leading rates, all at the same time? Or is this a dream, an impossible reality?
A few years ago, it was good enough to be able to offer a ‘Janet & John’ version of AIPs online. How life has changed. Technology rules the market now and 90% of mortgage business is transacted online. Established lenders’ IT departments are in overdrive to improve their offering, to enable them to compete with new lenders entering the market. For the new kids on the block there is a lot to be said for starting with a blank piece of paper and building the system most banks would dream of. But legacy systems mean it’s an impossible dream for many of the established lending power houses. T...
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