Time to sex it up

And whereas other professions, like accountancy, can beguile bright young things with career progression and great earning prospects, financial advice remains the inverse Cinderella of the job market - she gets to go to the ball alright, but as one of the ugly sisters. The question therefore is how to make our profession more attractive at the milk round stage of the new recruit courtship. I would argue there is a great deal to be said for exclusivity, by which I mean setting an entry level benchmark high enough to make it feel like something has been achieved, as it would go a long way...