The adviser technology snowball is gradually gaining momentum. This is in part due to the vast amount of column inches now devoted to setting out how portals, platforms, wraps etc will assist in developing their businesses and help with transitioning from a commission lead to a fees lead business model.
The basic premise is that if we keep telling the story, the message will eventually get through. Ultimately the message is true – technology will benefit advisers and advisers will embrace it, therefore momentum will keep on building. Indeed, some advisers have already set sail down a particular technology solution route with great gusto – including in some cases - development of their own wrap platforms, but there is inertia amongst others. This may of course be down to those that are just reticent about making a change – staying in their comfort zones, ‘If it ain’t broke, don’t fix it...
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