For a while now Tom Baigrie, Lifesearch's influential leader, has been talking up the idea of an industry-wide protection campaign to promote the need for cover among consumers.
Some providers are starting to show their support for such a campaign, which is good. We support it too. In fact we’d like to do whatever we can to get this thing up and running. What thing though? What does such a campaign entail? Let’s stop for a second and take stock of just what may be involved here. In the past I can’t recall any industry-wide sponsored or funded campaign to promote one area of our market place. I remember a few good campaigns from providers, some of which are ongoing. I also remember a few dodgy campaigns – a Government advertising campaign with sheep and sheepdogs ...
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