The Personal Touch

Database experts could establish an all round view of each customer, but the processes of translating this intelligence into joined-up communications was either unwieldy or unaffordable. However, three things have come to pass over the last two years. High-speed personalised printing has become affordable for all customer communications, rather than just the high-value ones. The ability to create a tailored set of contents for each customer’s envelope has become very sophisticated and in addition to this, pioneer organisations have established the initial proof that personalised content ...