Learning from your mistakes

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I am such a stickler for good customer service that my family and friends often find it amusing when I fire off a letter to the chief executive of a company that has failed to deliver on a promise.

Perhaps they think it is sad or a waste of time? Over the years I have written letters on many subjects and usually get a good response. I wrote to the MD of one well-known high street retailer when the third lamp in a row that I tried to buy from it turned out to be out of stock and they only had the display model left. I asked whether they actually had any lamps at all 'in the back'. On that occasion the MD's office replied by email within two hours and invited me to go along to another store with a nice £30 voucher in my hand. I have had bottles of wine, theatre tickets, and shed loa...

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