Feeding investors Big Mac's or a la carte

Pick up one of their product brochures and more often than not the first and most prominent message inside is, “We are big, we are global, we must know what we are doing : give us your money”. The investment proposition is almost secondary. Understandably, people might give some credence to these assertions. Big banks and investment managers have resources, infrastructure, skills, etc. And exceptional brand presence. But, in practice, in reality, there’s more than whiff of myth behind all of this : but with unstoppable momentum. So why isn’t big necessarily beautiful. Most importantly, wh...