This is not meant to be a cheap barb - quite the contrary - but it is a question which sums up a branding conundrum.
Skandia has an enviable industry reputation in the UK among financial intemediaries. However, these days it is also just part of a much bigger, global idea - Old Mutual and all it wants to be - which raises the prospect the Skandia brand needs to be put in such a perspective. Like General Motors in the automobile manufacturing industry, Skandia's parent Old Mutual must be mulling over the cost value of retaining the Skandia brand in the UK market, when OM is seeking to imprint a single set of values across all its business lines and all the markets in which it operates, and hopes to opera...
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