Matrix Capital, a Shrophire-based advisory business, has been awarded the contract to provide financial advice services to winners of the National Savings & Investments (NS&I) monthly Premium Bonds £1m jackpot prize.
It follows a formal re-tender for the contract, which begins for IFA Matrix on 1 April.
Close Brothers Asset Management had previously provided the service for eight years, but said it did not wish to take part in the re-tender.
Matrix has two Chartered financial planners in CEO Robin Melley and Gary Matthews, and offers a six-step financial planning programme called The Financial Empowerment Programme.
The monthly winner of the £1m jackpot can choose whether or not to accept Matrix's advisory service.
Matrix chief executive Robin Melley said: "We are thrilled to have been chosen by NS&I to act as the appointed firm to provide professional advice to the Premium Bonds jackpot winners.
"We are passionate about providing all our clients with a personal service that creates added value through the application of the highest standards of financial advice."
NS&I retail director Julian Hynd added: "The new contract with Matrix Capital will ensure that Premium Bonds jackpot winners continue to have the option of receiving high quality financial advice.
"I would like to congratulate Matrix Capital on winning the contract and also thank all the financial advice firms who took part in the re-tender process."
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