Interactive Investor has launched a direct-to-consumer (D2C) white label proposition with FE Trustnet as its first partner.
FE Trustnet's execution-only platform Trustnet Direct investment has gone live this week with Interactive Investor's system providing the transactional infrastructure.
Interactive Investor chief executive Adam Seale said: "When we built our system, we did it so it could be used to offer white labelling to other partners. Over the last year, we have approached a number of organisations to see whether they would like to make use of it.
"The first major one is now underway. The underlying system is ours but the front end is bespoke and is designed by and for them."
Interactive Investor head of partnerships Huw Thompson said: "Our new service has attracted interest from a range of businesses, including wealth managers, private client brokers and retail service providers. Our platform is highly flexible and efficient, and enables our partners to tailor their service, while relying on a ready-built trading system."
Ascentric and Cofunds both currently operate in the business to business to consumer (B2B2C) space.
Cofunds provides the infrastructure for Chelsea Financial Services which recently unveiled plans to cut its headline annual charge from 0.5% to 0.4% from 6 April, in a bid to compete with rivals in the D2C space.
Read more on D2C HERE
Consultation closes 28 January
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