Prudential UK has struck a deal with technology provider IRESS to use its XPlan wealth management platform for its 300-adviser restricted advice proposition.
From March, the XPlan platform will support and operate the Prudential Financial Planning (PFP) service's sales and administration process.
The service formally launched in 2011 with about 40 advisers but now claims to have in excess of 300. It promised at the time it would "ring fence" customers introduced to it by IFAs.
Prudential Financial Planning director Chris Haines said: "This technology partnership and the implementation of XPlan represents a key milestone in further improving our operational effectiveness."
IRESS UK business development director Mark Loosmore added: "It's a real feather in our cap to be working with Prudential UK. A key consideration was that XPlan allows PFP to be confident in the robustness of advice workflow, data management and effective processes to support the ongoing delivery of consistent service standards, crucial in the evolving adviser market place."
Prudential chief executive Tidjane Thiam said in December the insurer aims to generate £10bn, or a third of its market capitalisation value, in cash over the next four years.
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