Aviva anticipates its platform will have achieved profitability by the start of 2016 and has set a target of £6bn in assets under management by the end of this year.
Assets under administration on the wrap have now passed the £3bn milestone, reflecting a 200% increase since 2012.
Assets stood at £1.2bn at the start of 2013 and were up to £2.8bn by the end of the year.
Aviva intermediary director Andy Beswick said: "Advisers appreciate our platform's simplicity and effectiveness in helping them to reduce costs in their business.
"We made a number of improvements to the platform during 2013 which demonstrates just how serious we are about delivering a platform with features and tools that are important to them."
The platform will bulk convert clients to clean share classes throughout 2014, where there is no detrimental impact in terms of cost, but says progress is reliant on further guidance from the regulator.
Aviva head of platform proposition Phil Ralli said: "We're keen to be ‘clean' as soon as possible and are eagerly awaiting the final guidance from the Financial Conduct Authority (FCA) on their expectations as to how the fund conversions should be completed. Jumping the gun on fund conversions could result in significant re-work for some platforms."
The Financial Conduct Authority (FCA) has stipulated that clients can be bulk converted where there is no detrimental effect to the end consumer.
Aviva said in January it would introduce a platform charge of 0.15% for new customers with portfolios valued at more than £400,000.
Previously, a tiered charging structure was in place up to £250,000 after which investors were subject to an AMC of 0.25%. The charge dropped to 0.20% on a core pension portfolio because of a 0.05% discount for insured funds.
These charges dropped to 0.15% and 0.10%, respectively, from 17 February for new customers with fund values of more than £400,000 across all portfolios.
In November Aviva reported new business growth of 5% in its core UK life operation for the first nine months of 2013, as the group continued its transformation following a difficult period in which its share price fell and an investor revolt led to the departure of former CEO Andrew Moss.
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