Nottingham Building Society is to offer whole-of-market mortgage and protection advice across its branch network.
With many small and medium-sized lenders facing a dilemma over advised sales, the Nottingham has announced it will offer independent advice in all its branches following the implementation of the Mortgage Market Review (MMR).
"We believe it is the role of a modern mutual to provide its customers with the expert and trusted advice they require, whether it be for estate planning, financial planning, protecting themselves or their families or, going forward, how we help them find the best mortgage deal for them," chief executive David Marlow said.
The MMR, which is due to come into force in April, places new sales requirements on lenders and distributors.
Among them are that intermediaries will no longer be required to assess affordability, and that the non-advised sales process will be all but removed.
The mutual's annual results showed the lender completed £693m in gross mortgage lending during 2013, a rise of 24% compared to the previous year.
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