The investment arm of restricted network Openwork has launched seven new funds which the business hopes will attract £150m worth of inflows in the first year.
The funds are designed to be held in model portfolios and are available to Openwork's clients via the network's investment proposition Omnis.
The model portfolios will centre around three risk bands, cautious, balanced and adventurous.
Openwork last year announced the it would be creating the funds, which are managed by external fund managers including Schroders, Threadneedle and Thomas White International.
Openwork proposition and marketing director Philip Martin said the funds would allow the firm's clients to access "investment solutions that are highest quality but at competitive prices that fully reflect our scale and significant asset flows".
The funds will only be available via Openwork's two platforms, which by now have reached a combined £1.2bn in assets under management, the network said.
Openwork, which is 25% owned by provider Zurich, writes business on Zurich's intermediary platform and its own white-labelled version of the Investment Funds Direct Limited (IFDL) platform, which it launched in the beginning of last year.
All of Openwork's investment business is written via its platforms, which was a conscious decision made by the network so as not to allow "individual standalone products to compete against it", said Martin.
He added that platforms were the best option to allow advisers to administer products efficiently over time.
The network plans to link its IFDL platform to Scottish Friendly's onshore bond, launched last week, within the coming two weeks, to give investors a wider range of tax wrappers.
Acquisition completed earlier this month.
Changes to take place by next year
Launched 18 November
Investment Association to create new labels