J.O.Hambro Investment Management has rebranded itself as Waverton Investment Management today following the management buy-out from Credit Suisse.
The firm, which is 37.5% employee-owned, hopes the name change will help reduce confusion with a separate firm founded by the Hambro family, J O Hambro Capital Management.
Waverton director Mark Barrington said: “It is a new chapter in terms of our name and it is a good marker in terms of our ownership of the business and our intent to grow our business. It is a definite line in the sand.
He stressed the structure of the business remains the same: “We are moving forward as an ownership business, but it is also a reference to our heritage which has made us what we are.”
The possibility of a rebrand appeared during the management buy-out, which triggered a clause allowing a name change.
In the summer, the private wealth manager applied to register two names for the company honouring co-founder Richard Hambro – Richard Hambro Investment Management and RA Hambro Investment Management.
However, the firm instead chose a reference to Hambro’s family estate, which has already given its name to the Waverton European Fund.
As part of the rebrand, which coincides with the second anniversary of the firm’s platform launch, a Waverton website has been created. The firm has also contacted advisers and other clients to inform them of the change.
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