Multi-asset funds were the top selling asset class for the majority of 2013, according to sales figures from Skandia.
Multi-asset funds took the largest proportion of sales every month last year except for May, when it was beaten by demand for UK fixed interest, and in November when demand was highest for UK equity funds.
On average nearly 30% of sales each month went into multi-asset funds in 2013, which Skandia said reflects the ongoing trend for outsourcing investments in a post RDR environment.
Skandia head of investment marketing Alistair Campbell said: "It is unsurprising that multi-asset funds have performed so strongly over the year.
"As a result of RDR and the move to adviser charging, the focus on value for money is more prominent than ever and consequently advisers are looking to a wider range of solutions to cater for the varying investment preferences of their clients.
"Packaged investment solutions such as multi-asset funds offer a great alternative for customers who don't want a bespoke portfolio of funds built by their adviser, but still want to access the top funds and fund managers."
UK equity funds were the second most popular choice, accounting for an average of 18% of monthly sales.
Despite a strong performance in May, UK fixed interest fund sales underwent a decline as the year progressed and accounted for and average of 8% of sales each month.
Cash was the least popular asset class over the year and averaged -0.9% of sales.
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