True Potential Investments has appointed former Platforum head of adviser relations Emma Napier as head of distribution.
Starting January 2014, Napier will lead True Potential Investments' business development team, driving what the firm said are its "ambitious" growth plans for its wealth platform business.
Napier has a strong background in the financial services industry, having worked in the IFA community for over 20 years.
Her most recent role was as head of adviser relations at The Platforum.
Previous roles include chief operations officer at The Regent Organisation where Napier was responsible for support and compliance functions, and operations manager at city-based IFA Advisory & Brokerage Services.
Commenting on her new role, Napier said: "I feel like my career has gone full circle and I've learnt lots of lessons along the way. I understand the day-to-day challenges that advisers face and I am fully aware of the opportunities that are presented in today's market.
"Advisers need to be armed with the most powerful and intuitive tools available to them to deliver added value to their client base. True Potential offers it all and I want to continue to make a difference.
"I am excited about the opportunity to work really closely with quality advisers using revolutionary technology providing tomorrow's financial advice to clients."
The True Potential group of companies boosted its pre-tax profit by 56% for the half year 2013 compared with the same period last year.
The group's pre-tax profit was £2.5m in the first-half of 2013, up 56% from first-half 2012.
Group turnover for the period was £12m, up 145% year on year when it was £4.9m and assets on the wealth management platform were up 250% to £1.4bn.
True Potential said to the end of September group turnover was £18.9m and profit £3.6m.
True Potential Investments managing partner Daniel Harrison said: "With Emma's hands-on experience and understanding of both compliance and advisory services, she has the advantage of knowing how things work in the real world.
"We believe that our adviser clients will really benefit from this level of input and we'd like to welcome Emma to the team."
True Potential Wealth Management has seen growth in adviser numbers of almost 300% year on year as a result of displaced high street bank advisers looking to remain in the sector.
The company said that between May 2012 and May 2013, the number of advisers at the firm has risen by 285%, up from 70 to 270.
14% of intermediaries are women
Podcast back on weekly basis
‘Review’ tapered annual allowance
Better off backing a lone manager or a team?