Fidelity Worldwide Investment has secured the lowest cost share class deals available from the vast majority of its major fund partners after groups signed up to its Access programme.
Investment Week can reveal 75% of FundsNetwork's top 20 fund partners by assets on the platform have joined the Access programme.
In total 86% of all the fund partners on the platform have signed up, and FundsNetwork said it was "delighted" with the response.
Ed Dymott, (pictured) head of business development, said: "The significant majority of fund partners have agreed to give us access to their lowest cost share classes.
"There are groups we have not agreed commercial terms with, and we will continue to work with them, but we are not restricting choice so if a group is not part of the Access programme we will still include them across our investment solutions.
"Obviously we will work differently with them as a business, but it will not impact the customer."
Fidelity held meetings with the vast majority of the asset management community in October, promoting its Access programme which provides enhanced marketing and relationship support in exchange for access to the lowest cost share classes available.
Aimed at fund groups with assets across its platform business - which includes FundsNetwork and its personal investing platform - Access aims to help fund partners get closer to end customers via extensive marketing and events opportunities, and direct access to Fidelity's key people, including its sales team and senior executives.
It is also a key play for FundsNetwork to allow it to compete against rivals on price, amid a push for super clean share classes by Standard Life and Skandia which are calling for the best terms in the market in exchange for an expected increase in flows from the platforms.
Dymott said more partners may yet join Access, with negotiations ongoing, and said the initial reaction to its plans has been very favourable.
The idea of going for an inclusive solution compares to the approach adopted by rivals like Skandia which has pushed for the lowest cost share classes from specific partners in a move towards a restricted proposition.
Dymott added even if a fund partner had opted out of Access, if there products were particularly highly-rated they would not be blocked from solutios such as the group's Navigator range.
"We will always give access to quality products, and this whole programme has been designed to be as inclusive as possible."
FundsNetwork declined to name any of the groups who have joined Access as it is still finalising some of the names and informing fund partners whether they are in or out of the programme.
Two global vehicles
'Further plug advice gap'
Must appoint separate CEOs and boards
Advisers do come out well
Will report to Mark Till