The majority of financial product providers anticipate there will be an increase in the outsourcing of sales and business development within the next five years.
Research by McCurrach Financial Services found and that 57% of providers already outsource at least one aspect of their business and that 83% expect to see this trend continue.
Almost two-thirds of respondents, or 65%, felt that providers and advisers could work together in a more cost effective manner.
Ernst & Young financial services director Robert Wood said: "The survey confirms EY's belief that product manufacturers need to provide a value-add, personal service that is genuinely helpful to intermediaries - not just a product push, which is far less relevant to intermediaries post-RDR. By its very nature this requires good quality, relatively expensive people in a market that is increasingly price competitive.
"Providers will need to look for more efficient ways to provide the required level of service so we may see increased use of outsourcing, franchising and ultimately sharing of resource."
McCurrach chief executive Angus Maciver said: "The research reveals a potential challenge for financial services product providers.
"To provide the best service to advisers, providers need to take the opportunity to respond to the needs of advisers and find ways of ensuring a cost effective and high quality support framework. For some this will mean taking a fresh look at their current intermediated sales model."
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