Standard Life and Barnett Waddingham are partnering up to target small and medium-sized enterprises (SMEs) for auto-enrolment (AE).
This is the third consultancy team-up announced by Standard Life in recent months, following similar deals with Punter Southall and LEBC.
Barnett Waddingham said it will develop services with Standard Life to provide AE support for companies with staging dates from early 2014.
The consultancy highlighted figures from the Department for Business, Innovation and Skills (BIS) that suggest there are more than 30,000 companies with between 50 and 250 employees that will stage over the next 18 months.
Barnett Waddingham head of employee benefits Damian Stancombe said: "There is increasing behaviour in the marketplace which suggests that there is a growing fear of an AE ‘saturation point' in the SME space, which may leave many companies out in the cold when it comes to complying with their staging date."
Stancombe said Barnett Waddingham chose Standard Life as a partner after the insurer scored "exceptionally highly in its approach to investment, communication and commitment" in a due diligence exercise.
Standard Life workplace distribution director Alan Reid said the industry is "entering an important period" as demand ramps up from SMEs looking to implement AE.
Barnett Waddingham and Standard Life "ultimately share the same aim" of assisting SMEs in delivering workplace pensions with good outcomes for employees, he said.
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