Oxford Risk, a spinout of the University of Oxford, has developed an online risk profiling service that gives investors and advisers access to professional risk assessments.
The web-based system, Oxford Risk Rating Online, follows regulatory guidelines that require advisers take reasonable steps to ensure investment recommendations are suitable for customers, its makers said.
Oxford Risk Rating is already available to over 40,000 advisers worldwide. Its creators said it offers science-based off-the-shelf or customised risk profiling solutions.
Oxford Risk director of business development Andre Neves Correia said: "The web service provides a comprehensive platform with a flexible delivery and a detailed analysis of individual risk tolerance and preference to support the selection of suitable investments.
"Investors can be invited to complete an assessment online or on paper at home, or in the adviser's office, prior to a consultation."
Oxford Risk chief executive Terry Thomson said: "In guidance published in 2011 the Financial Services Authority - now the Financial Conduct Authority - noted that some firms had been using unsubstantiated methods to establish the risk preference of their clients.
"This has resulted in widely publicised cases that have not only damaged the firms at fault but also the investment industry as a whole.
"The Oxford Risk Rating uses scales derived from the statistical analysis of data gathered from thousands of respondents, selected to match the targeted investor population.
"The reliability and accuracy of the methodology employed gives advisers a powerful tool to help them meet the 2011 regulatory guidance."
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