National advisory firm Bellpenny has selected insurer Zurich as its lead integrated platform provider.
The firm said it was keen to work with a provider that could offer comprehensive adviser support and user-friendly technology.
Bellpenny chief executive Kevin Ronaldson said: "Zurich's platform gives our financial planners everything we're looking for in terms of product choice, ease of use and ability to integrate easily with existing technology.
"The support we have received so far has been excellent. Zurich has shown us that it is committed to listening to adviser feedback and building this into its solutions for them."
Zurich UK intermediary sales director Richard Howells added: "We are delighted at being chosen as one of Bellpenny's leading fully integrated platform providers.
"The pressure to demonstrate true value to clients has never been stronger and having the right technology to deliver this is crucial. Zurich is well placed to provide strength and support to advisers with a commitment to ongoing investment and the intermediary market as a whole."
An ambitious objective
'Something completely new'
'Illusion of control'
Reasons to be cheerful
Total investment reaches £9m